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TRADE BODY FOR LADDERS SHINES SPOTLIGHT LADDER LUNACY
Ladder Association uses Facebook photo campaign to improve ladder safety
Over the last month the Ladder Association has been using its Facebook channel to collect and publish pictures of the “most dangerous and ridiculous uses of ladders” in a bid to find the biggest “Idiot on a Ladder”.
The campaign runs alongside the Association’s Ladder Exchange which offers people discounts for trading in their old, unsafe ladders for new ones – aims to promote safe ladder use, shame negligent users, and encourage training for those who use ladders at work.
Potentially life threatening images are “no laughing matter”
The search for Idiots on Ladders will continue until the end of November and the winning picture will be the image which receives the most “Likes” on Facebook. This winner will be announced on December 3rd. New pictures can still be sent through the means outlined on the Ladder Association website.
Cameron Clow, Chairman of the Ladder Association, said:
“This campaign has been great for showing the amount of unsafe and dangerous ladder use going on every day. We began the search for pictures at the start of September, and the images we have received since then have proved that this kind of misuse is unfortunately happening far too regularly.
Thousands of people are seriously injured through falls from height every year – these images might appear humourous to some, but the potentially life threatening outcome of these situations going wrong is no laughing matter. Through this campaign we hope to encourage training by showing the worst of what can happen without it, and shaming people who attempt to work in a ludicrously unsafe manner to change their ways.
Ladders are a safe piece of equipment for working at height, if they are selected and used in a competent manner.”
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