Assessment of HSE falls from vehicles campaign published
- Awareness of the campaign was reasonable in terms of recall and recognition. There were lower awareness levels amongst drivers and better awareness levels amongst Fleet managers and those with HGVs;
- Construction site managers where markedly affected by the campaign;
- Risks of falls from vehicles awareness was raised but there was less impact on how to deal with the risk;
- Views on responsibility and duty of care were influenced positively;
- HSE was seen as an organisation from which to obtain information on vehicle safety and;
- 50% of those aware of the campaign took practical action and half also planned to do so.
The researchers also make the following recommendations:
- Longer term attitudinal shift may be achieved by a further campaign, especially regarding purchasing and specification of vehicles;
- Messages should be filtered through managers to a greater extent. Findings indicated that targeting managers could be more effective than targeting drivers and;
- Vehicle fleet operators should be targeted although others, without fleets, should be reminded of their duty of care.